Overinvesting vs. Underinvesting our Most Valuable Resource

Brian Kight has some great thoughts and blogs.  I love his work.  I particularly loved his blog below on investing in what truly matters.  I have been thinking about this idea from a Fantastic Life perspective.  Here are some thoughts:

1.  First, I believe we cannot over-invest in our biggest goals. {Click to Tweet} To that point, on my top 5 goals for 2019, I have a full page that only says this:

2.  We cannot under-invest in things that don’t move us forward or that aren’t part of our goals.  Simply put, dump the excess. Focus on your top goals and stay uber focused on everything that is most important in your life.

3.  Finally, we cannot over-invest in our relationships.  Relationships make my life rich.  Put them on the top of the list.

Keep getting better.

Rule #2 from my book The Fantastic Life: Be Crystal Clear on What You Want
You only have so much time, energy, resources, and attention. You have to know what is valuable to you and what is not. When you are clear on what you want, you can better focus your priorities on investing in the things that matter.



12 Ways People Overinvest vs Underinvest Their Most Valuable Resource

By Brian Kight

May 10, 2019

Last Friday I referred to discipline as an investment, a lens I introduced on January 30. If you haven’t read those Daily Disciplines, go read them quickly after this.

Whether it’s money or discipline, the value of your return is directly correlated to the timing and amount of your investment. We’ll leave timing for another day. Today let’s address amount.

There is no “right” amount of discipline just like there is no “right” amount of money. Discard that notion. It’s worth pointing out there’s also never “enough” of either. It’s only whether the amount delivers the desired things you want.

With discipline, it’s best to think in ranges of overinvestment and underinvestment. Like money, it’s up to you, your priorities, and the life you actually want.

Where are you overinvesting in things that don’t deliver valuable returns? Where are you underinvesting in things that would deliver more valuable returns?

Here’s a quick list of where I see people overinvest and underinvest.

At a high level, people tend to . . .

  • overinvest in external approval and underinvest in internal mindset.
  • overinvest in motivation and underinvest in discipline.
  • overinvest in planning and underinvest in execution.
  • overinvest in short-term desires and underinvest in long-term priorities.
  • overinvest in predictability and underinvest in uncertainty.
  • overinvest in comfort and underinvest in struggle.

At a specific level, people tend to . . .

  • overinvest in Netflix and underinvest in reading.
  • overinvest in judging other people and underinvest in creating the best version of themselves.
  • overinvest in eating and underinvest in physical exercise.
  • overinvest in political opinions and underinvest in personal relationships.
  • overinvest in social media scrolling and underinvest silent self-reflection.
  • overinvest in emotions when driving and underinvest in emotions when listening.

What if you built your own personal list of overinvestment vs underinvestment? Would you like to try that?

Embrace the chase. Do the work.